
Alex Rapley
Senior Web Developer
Strategic design driven by prototyping & experimentation.
Solve complex problems through experimentation.
Move past post-it notes to real world progress.
Strategic design delivers immediate progress & lasting value.
Immediate progress.
Time is short. Organisations can't afford to continue to fund design that doesn't translate into benefits today.
Create immediate progress towards your goals.
Lasting value.
Quick wins aren't enough. Today's progress is only valuable when it's sustainable.
Create lasting value for the future.
01.
A collaborative partner.
The only way to solve a problem is together.
We see ourselves as an extension of the organisations we work for. Our role is to augment your teams with hard skills, category expertise, and an outside perspective.
We work on-site (or together, remotely), and check in every second day to show progress and get feedback.
02.
Human centered means building empathy with people and designing with communities.
But it also means delivering results to those communities - making decisions quickly that resonate, creating feedback loops and improving.
03.
Makers not managers.
Our most senior team members are all active practitioners, and work full-time on projects.
Teams benefit from their deep domain expertise, and years of experience – driving immediate progress.
04.
Customer testing every week.
The only way to build evidence in a solution is to make it and test it.
We build working prototypes in the first 2 weeks of a project, and test with at least 5 customers every sprint.
05.
Share skills and knowledge.
We’ll work alongside your teams to deliver project outputs and up-skill along the way.
We record and teach what works with simple playbooks, so your teams can take it forward.
We bring deep subject-matter expertise, combined with the practical hands-on skills needed to deliver.
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